VMAP Case Study

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Paid Campaign YouTube Video Views Campaigns

Client Challenge

How do you make thousands of NEET aspirants and parents stop scrolling and consider MBBS options across India and abroad? VMAP needed broad awareness alongside campaigns for specific overseas destinations and universities.

VMAP client challenge
Advantus strategy and campaign solution
Strategy & Execution

Our Solution

8,93,020 video views across 28 YouTube campaigns combining broad awareness with destination-specific MBBS content.

  • Broad-Reach Awareness: Ran 11 campaigns using Hindi-Marathi emotional creatives and broad parent/student targeting.

  • Destination-Specific Video: Ran 17 campaigns for Armenia, Nakhchivan, Yerevan and Mkhitar Gosh University.

  • High-Volume Video Reach: Generated 8,93,020 views and 1,09,55,158 impressions at ₹0.47 average CPV on ₹4,24,127 spend.

  • Campaign-Driven Engagement: Generated 23,916 clicks at 0.22% CTR, alongside 11,940 reported conversion actions.

Campaign Performance

Results at a Glance

8,93,020Video Views
1.09Cr+Impressions
₹0.47Average CPV
11,940Reported Conversions
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