VMAP Case Study

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Paid Campaign Non-Skippable YouTube Video Ads

Client Challenge

How do you make sure an admissions message is actually watched instead of being skipped before the story is told? VMAP needed a video format that delivered the complete message while giving viewers a path to submit their details.

VMAP client challenge
Advantus strategy and campaign solution
Strategy & Execution

Our Solution

16.5 lakh+ impressions and 1,638 reported lead-form conversions from admissions messages built to be watched, not skipped.

  • Emotion-Led Creative Strategy: Used “Sheetal ka MBBS NEET,” “Doctor Banane ka Sapna” and “MBBS Karne ke Liye.”

  • Guaranteed Message Delivery: Used Non-Skippable Video Ads with Target CPM.

  • Lead-Focused Setup: Set Submit Lead Form as the goal across Google-hosted and website conversion paths.

  • Campaign Performance: Generated 16,56,125 impressions and 6,110 clicks at 0.37% CTR, with ₹1,61,539 spend and 1,638 reported lead-form conversions at ₹98.62 average cost per conversion.

Campaign Performance

Results at a Glance

16.5L+Impressions
6,110Clicks
1,638Lead-Form Conversions
₹98.62Cost Per Conversion
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