VMAP Case Study
Client Challenge
When students are already searching for MBBS admissions, how do you make sure VMAP appears at the exact moment they are ready to explore their options? VMAP needed to capture different high-intent admission searches rather than treating every query as the same audience.
Our Solution
18.1 lakh+ impressions and 42,677 clicks from a segmented Google Search strategy built around MBBS admission intent.
Intent-Based Search Segmentation: Structured 7 Search campaigns around different search behaviours.
High-Intent Search Targeting: Covered MBBS searches across India, abroad and Georgia, alongside branded and competitor searches.
Multiple Conversion Paths: Used campaigns focused on lead forms, website traffic and dedicated lead generation.
Account-Level Performance: Generated 42,677 clicks from 18,10,443 impressions, with 2.36% CTR, ₹10.61 average CPC and ₹4,52,593 spend, alongside 38,432 reported conversion actions at ₹11.78 average cost per conversion.