Discover Your Journey Case Study
Client Challenge
The podcast had the conversations. The challenge was getting enough of the right people to watch them. Discover Your Journey needed to expand viewership for individual episodes while building a wider audience around the channel.
Our Solution
5,10,484 views and 94,49,377 impressions from episode-level YouTube advertising built to scale a podcast audience.
Episode-Level Structure: Promoted individual episodes around guests and topics including Dipanwita Jobs Insights, Shashankh Brand, Sweta Gupta, Parth Upadhyaya, Dr. Arshullah Kashmir, Rashesh 400Cr and Sandeep Business Ki Baat.
TrueView Video Views: “Video Views – 2025-02-03†generated 50,375 views at ₹0.11 CPV; Dipanwita Jobs Insights generated 49,860 views at ₹0.33 CPV; Shashankh Brand generated 49,792 views at ₹0.35 CPV.
Demand Gen Campaigns: Topper in School – Ravi generated 26,964 views, 8,88,510 impressions and 4,725 reported conversions; Sweta Gupta Shorts generated 18,764 views, 3,47,294 impressions and 1,015 reported conversions.
Aggregate Performance: Recorded 5,10,484 views, 94,49,377 impressions, 15,626 clicks and 8,774 reported conversions, with ₹0.36 average CPV, 0.17% CTR and approximately ₹1.83 lakh spend.