Codename Panvel Junction Case Study
Client Challenge
Codename Panvel Junction needed a consistent pipeline of buyer enquiries across Mumbai, Navi Mumbai and Thane while maintaining cost-efficient lead generation for a project positioned around its prime Panvel Station location.
Our Solution
3,442 leads at ₹109.93 blended CPL from a sustained strategy for a prime Panvel Station real-estate project.
Targeted MMR Lead Generation: Built the Meta Lead Ads strategy around Mumbai, Navi Mumbai and Thane to consistently capture buyer enquiries.
Sustained Campaign Execution: The original campaign began in May 2025, followed by an Image Leads Campaign in May 2026 to evaluate different formats.
Strong Original Performance: The original campaign generated 2,900 leads at ₹103.03 per lead, with 4,72,319 reach, 16,03,548 impressions and 1.92% CTR.
Image Creative Testing: The active Image Leads Campaign generated 542 leads at ₹146.82 per lead, reaching 3,18,144 people across 9,84,934 impressions with 1.20% CTR.
Data-Led Optimisation: The original standard lead campaign currently outperforms the image variant on both CPL and CTR, providing a clear basis for refining active creative and targeting.