Codename Griha Pravesh Case Study
Client Challenge
Codename Griha Pravesh needed buyer enquiries across the Mumbai Metropolitan Region while determining which communication language resonated more effectively. Hindi and Marathi needed to be tested independently rather than assuming one language would work equally well.
Our Solution
1,155 leads from a bilingual campaign test that demonstrated how strongly regional creative influences response.
Bilingual Campaign Testing: Launched separate Hindi and Marathi Meta Lead Ads campaigns in December 2025 to compare audience response.
Regional Lead Generation: Combined campaigns generated 1,155 leads from 1,87,120 reach and 5,17,771 impressions at a blended ₹116.57 CPL.
Marathi for Volume: The Marathi campaign generated 805 leads from 1,38,565 reach and 4,10,976 impressions at ₹117.97 CPL.
Hindi for Efficiency: The Hindi campaign generated 350 leads at ₹113.36 CPL with a 2.36% CTR, compared with 1.88% for Marathi.
Broader Audience Capture: Both language variants engaged regional audiences through two relevant creative approaches instead of relying on a single-language campaign.