Codename 360° Life Case Study
Client Challenge
Codename 360° Life needed sustained market visibility and continuous buyer enquiries across the Mumbai Metropolitan Region. The campaign had to maintain long-term delivery without repeatedly exposing the same audience or allowing fatigue to restrict reach.
Our Solution
1,899 leads, 9.8 lakh people reached and over 20.7 lakh impressions from a sustained Meta Lead Ads campaign.
Built for Sustained Lead Generation: Ran a continuous Meta Lead Ads campaign since August 2024, creating an ongoing acquisition channel rather than a short-term burst.
Scaled Market Reach: Expanded delivery across Mumbai, Navi Mumbai and Thane, reaching 9,81,244 people and generating 20,77,202 impressions.
Maintained Audience Freshness: Despite running for over a year, maintained a frequency of 2.12 and continued reaching largely fresh audience segments.
Converted Attention Into Enquiries: Generated 1,899 leads at a reported ₹185.90 CPL, alongside 21,048 link clicks and 28,373 total clicks.
Sustained Efficient Delivery: Achieved ₹169.95 CPM, ₹16.77 link CPC, ₹12.44 all-click CPC, 1.01% link CTR and 1.37% overall CTR on ₹3,53,021 spend.