CJ Greens Case Study
Client Challenge
CJ Greens needed a consistent flow of buyer enquiries over an extended project timeline, while keeping its advertising fresh enough to maintain audience response across Mumbai, Navi Mumbai and Thane.
Our Solution
2,902 leads across 16 months and five campaign iterations built to keep real-estate lead generation moving.
Long-Term Lead Generation: Ran the strategy from May 2025 to September 2026, evolving the campaigns rather than relying on one setup.
Continuous Campaign Refresh: Progressed from the initial May 2025 lead campaign through September 2025, April 2026 refreshes and the September 2026 image campaign.
Creative Format Testing: The Image Campaign – 10 Apr generated 906 leads at ₹92.97 CPL, compared with 767 leads at ₹112.30 CPL from the original campaign.
Scale + Efficiency: Generated 2,902 leads from 5,28,665 reach and 13,18,080 impressions, with ₹3,20,181 spend and ₹110.33 blended CPL.
Early September Performance: The Image Campaign – 20 Sept 26 recorded 19 leads at ₹83.40 CPL in its early run, the lowest CPL in the supplied campaign data.